-= sequoia capital =-
tlrobinson.net
tlrobinson.net
What's that extra slash after the BR and HR?
And </li>?? Since when?
Where did you learn to program HTML?
:)
http://www.newmediacampaigns.com/page/big-ad-agency-websites...
It just doesn't make any sense. It's not even trendy.
But why here? It's nonsense
It's actually a list of companies that Sequoia Capitol has invested in. So it's sort of an in joke given the startup focus this site has.
That was a standard on all sites for so many years...
var blinkOn = 1;
window.setInterval(function() {
var blinks = document.getElementsByTagName("blink");
for (var i = 0; i < blinks.length; i++)
blinks[i].style.visibility = blinkOn ? "visible" : "hidden";
blinkOn ^= 1;
}, 500);And you can skip the blinkOn variable by:
blinks[i].style.visibility = blinks[i].style.visibility == "" ? "hidden" : "";It reduces complexity and a global, which is far more important.
And that blink loop is probably not that big - just how many blink tags do you have?
I don't use it for blink loops anyway, I use it for toggle on/off, where keeping state for each element individually is pretty important.
You can avoid polluting by make it an actual function and then setting the function.blinkOn instead.
You're right: individually swapping them this works better, but the intent is to have them all off or all on.
(function() {
var blinkIterator = function() {
var blinks = document.getElementsByTagName("blink"),
onOff = blinkIterator.blinkOn ? "" : "hidden";
for (var i = 0, l = blinks.length; i < l;)
blinks[i++].style.visibility = onOff;
blinkIterator.blinkOn ^= 1;
};
blinkIterator.blinkOn = 1;
window.setInterval(blinkIterator, 750);
})();text-decoration: blink
Works in FF 3.5
I'd hardly call it complex either.
source: http://arst.ch/60n
Problem #1 - language. Is their portfolio page called "portfolio"? Or "companies we've invested in?" Is their contact page called "contact"? Or "Get in touch?" Do they have a blog? Searching for "blog" seems to indicate that they don't-- unless it's called something other than "blog". Search is hard and they are making their users play "guess the right search query" when a scan/browse action would be easier and less error prone.
Problem #2 - scan-ability. So say I AM interest in learning more about their portfolio. Roughly what types of companies do they back (what's the search query to answer that question?)? What have they backed most recently (again, what search query?)? Who works there (a search for partners suggests "Energy (partners)")? Scanning is a huge part of web behavior.
Problem #3 - discoverability. What about what I'm NOT searching for? They have some GREAT content around how to pitch VCs, what ideas are VC-worthy, etc. With a content-free page, there is a 0% chance of me learning about stuff that I didn't know I was looking for.
Problem #4 - SPELLING. Take a look at their partner page (if you can find it). Are there any names there that you might have trouble spelling/searching for if you heard it at a dinner party last night?
We don't have to guess with usability. What they SHOULD have done is write down 5 tasks that people might do at their site and had a few friends run a few informal tests.
I'm willing to turn in my UX designer badge if my guess is wrong and this UI increases task performance speed and reduces errors.
Hrm, as I consider it-- I guess your comment doesn't dispute all that. It probably can be cool, innovative, AND a usability disaster.
Budd Ugly is a classic of web design parody, except that my buddy (a hypertext legend) thought it was a real site!