According to Jim Trelease's book, "The Read-Outloud Handbook", one of the most important things to with your kid is to read to them every night.[1] The book, from what my recollection, discusses how students in other countries, such as Finland, perform better overall because their parents tend to read to them every night.
Even someone like Warren Buffet focuses on reading - spending "80 percent" of his workday ready.[2]
1. http://en.wikipedia.org/wiki/Jim_Trelease#The_Read-Aloud_Han... 2. http://theweek.com/article/index/248655/the-warren-buffett-f...