Since I get called out I'll elaborate on my thoughts on this...

I can understand and appreciate the intention and the potential to learn and share something useful from such an 'experiment'. It's a topic I'm actually quite interested in.

I just disagree with using a bait-and-switch which doesn't deliver anything of value to an unknowing participant. It'd be cooler if the links led to genuine articles along with a footnote explaining that there's an experiment running on the side. That just seems more fair and wouldn't impact the result.

I'll laugh off a rick-rolling from a mate but I don't need the distraction from a company I don't have much of a relationship with. No hard feelings but hence the unfollow.