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Hard to argue with such numbers... However I just created a test profile and the experience is less than stellar (many items in the French site appear in English, and I just received an email with the following title: "&&recievername%% résultats du test POF", etc.)

Obviously, users don't care for those kinds of details; what we'd like to know is: what do users actually care about? (in general, and specifically for a dating site)

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These sites work on network effect, pretty similar to social networks, I guess. It helps to get a reasonable product quickly out there that does not compromise too much on the user experience and privacy.

In India there is a job site called naukri.com that has horrible user experience, but is still the number one job site. But it works and does the bare minimum without much issues. It would be tough for anyone to crack that market without non-trivial capital.

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