Ask HN: Please, can someone explain the fascination with the Apple/Beats "deal"?

OK, so I'm not in SV, I don't use Apple, and I have no idea what "Beats" might be. Please can someone explain to me why there are nearly 50 submissions about the alleged possible deal?

Please?

Every other submission is talking about details here, options there, whatever, and I just don't get the background. Explain to me like I'm five.

Edit: I have done my homework, I have searched the interwebs for "Beats," I have read a little about the subject, and I am genuinely none the wiser. It's completely unclear what any of this is about, despite reading for a good 20 minutes. If you can't understand I suspect it's most likely because you already know about it and are reading with previous knowledge. Trying to read the various articles about this deal, or non-deal, makes it absolutely clear that there's more going on than I can glean from my reading. Hence my question.

Additional: Reading the wikipedia article[0] does not explain what's going on. The bare facts about what the company is and does, does not explain the frantic activity.

[0] http://en.wikipedia.org/wiki/Beats_Electronics