I was a longtime Uber user who started using Flywheel a few months ago and haven't switched back. You get the convenience of an app as you would with Lyft/Uber along with the professionalism and expertise of a cab driver. I don't want to have to sit idle in the front seat of a Lyft for two minutes while the driver punches in the address on Google Maps, I want to say "Bush and Sansome" and have the driver take me there the quickest way possible. Also I don't have to feign interest in the driver's backstory and keep up a weak conversation during the entire ride--I just want to sit back, check my FB/Twitter feed, and zone out for a few minutes until I have to be "on" again when I arrive at my destination. If the cab driver sucks, you can just give them a low rating and you'll never get that driver again. I should note that I do not work for Flywheel, just a huge fan who switched from Uber due to some scummy tactics I read about (employees overwhelming competitive apps, etc).