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Facebook has its own plans with Oculus, such as turning it into another Second Life-style social network.

It is hardware - we can do as we please with it, we're not limited to Facebook's software.

The iPhone is hardware - we can do as we please with it, we're not limited to Apple's software.

Seriously, what fantasy universe are you living in where all hardware is open and easily used for whatever you want?

Cydia.