How can companies get away with saying things like 'the most affordable premium option' without providing any pricing information whatsoever? Why do they even think that it is acceptable to do so?
Launch your product, or don't. But I'm not clamoring for an "invite".
When it's actually for-real, then it's easy to compare the price/service ratio.
Marketing critique aside if the idea has legs, people may be interested (perhaps with a better message). That's my takeaway. Practically, at the right price, I might use a service like that.
1. Don't have to drive 2. I can be somewhat assured of quality (and not have to rent a limo & driver for myself).
For lyft, on the other hand... not so sure.
Don't woo me with "the orangest chairs in America" and film it in black and white.
Generally, I look at language like this as how they want to position the product in the marketplace; I think there is still some value in knowing this, although you cannot trust it until they offer something more tangible.
Also, "affordable" is a weasel word. "Most affordable" may not mean "lowest price."