I guess if they inverted it, so that the passengers get exposed to negative g force it would be "safer". It seems that -3g is enough to kill, so 7 loops of -10g would be sure death.
EDIT: http://en.wikipedia.org/wiki/G-force#Vertical_axis_g-force
EDIT: http://en.wikipedia.org/wiki/G-force#Vertical_axis_g-force