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Totally agree. If anything, the vested interests in this case are generally more obvious than they were/are with our ill-fated NBN.

I think it's time for the big tech companies to put their lobbying efforts into overdrive and supplement that with another public awareness campaign across their web properties, modeled on the SOPA/PIPA protest.

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Here's an idea: Google, Twitter, FaceBook, Amazon, etc. all slow traffic to their sites, along with a clickable notice at the top suggesting they take action to prevent future slowdowns.

So they will lose god knows how much revenue, piss off their customers, and get a tiny fraction of people to 1) actually click the banner 2) read all those scary words 3) actually understand and get angry about the implications.

If it's a coordinated effort it will resonate. It's risky, but the best way to bring attention to the issue. In the long-run, it would cost less than allowing Comcast and others to practice legal extortion.

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