Then they're told "oh yeah, this has to be ready by the Christmas selling season, which means you need to lock down firmware by July 1st. And we're demoing it at a trade show in May." And it's already April.
So the engineers comment out printf("Hello World\n"); and start writing a camera. And so on. If they remember to take the other crap out of the Makefile (including the demo pictures of Obama), that's probably because they ran out of space in NOR Flash. Otherwise it stays in. Is there time to run network hidey-hole testing on the WiFi stuff? They're probably happy the thing takes a picture without wiping the SD Card a this point.
It's all bubble-gum and duct tape underneath it all. From your Toyota auto to your Samsung camera to the Smart TV on your wall to the KitchenAid LCD oven in your house.