Visualisation of the expansion of IKEA
mike-barker.com
mike-barker.com
I don't know any other furniture store that comes close to having decent design and decent quality combined with decent prices and immediate delivery. Most other cheap end furniture stores have crappy design, lousy quality.
As of today, if you want to buy a sofa, IKEA is one of the very few furniture stores where you can actually pick up the sofa right away. It's also one of the very few furniture stores that doesn't promote a few items and then hikes up the prices of other items. Prices are consistently average or sort of low so that customers trust that they are not being screwed.
They are also great at having products for all price points. Even if you don't buy that sofa you are still likely to spend some money on napkins or towels or the meatballs.
And imaging being able to test a new product or pricing or design in one or two of your stores that you know to have average customers and then roll out the product all over the world.
Most of the Ikea furniture we owned lost form in a few years: Think sliding sections that stuck, aluminium tubes that deformed after some use.
I'm not sure about price but the experience was subpar. Won't buy something expensive from them, like a sofa.
We still enjoy Ikea as a source of smaller kitchenware and the like. And food is nice as well.
And most of the furniture in my room were custom-built. It's not that expensive even, and allowed us to make a very smart and integrated use of the space we've got. Build times aren't great tho.
Nothing broke so far (3 years in). Our main sofa is a little bent in the middle, but not obviously so. I only noticed because before out vacuum cleaner's head could just fit underneath the sofa, and now only fits under at the far sides.
The quality is not great. Most of their furniture is pressed wood, and is easily damaged. But in their price segment, I think they do pretty well.
I only buy Ikea furniture now.
I feel like Ikea's main innovation was to integrate programmed obsolescence in tasteful furniture. Before I knew Ikea, buying a new bookshelf every couple years was foreign to me. Now, I have to take into consideration that any furniture I get there might break or bend under normal use, that even a wok might lose its non-stick surface after only a few uses, and many more reasons for my older relatives to make fun of me and my shiny purchases.
I recently graduated from Ikea though, and most of the furniture in my apartment is also custom built. Best decision I took in the last couple of years (this, and learning Haskell)
My last home had an IKEA kitchen that was a little over 10 years old with IKEA cabinets and flooring and what not. It was garbage. Cabinets surrounding the sink base had turned into deteriorated cardboard from contact with water. The flooring, wood laminate, felt like walking on plastic. The cabinets sat on plastic stilts. The whole thing was cheap and lousy.
I tore that all out before I moved in a stick of furniture.
I did salvage some for garage shelving.
Still I'd put those cabinets in my home again in a heartbeat.
So is my the house of my closest family members. Not a single problem so far and we have been using those things since the nineties.
We buy probably the most expensive things in IKEA though (which is cheap compared to other places). If we buy a lamp, we buy the best one with LED lights and so on. So probably it has something to do with that.
I've spent $40 on a chest of drawers that, while performing better than a $40 chest of drawers from Target, wasn't really all that great. I've also spent $150 on a different chest of drawers that has moved with me and still looks and feels as good as the day it was assembled. There's a rough you-get-what-you-pay-for with Ikea, but even that isn't a hard and fast rule: I bought the lowest-end sofa (since discontinued) back in 2005, and it's probably lasted longer than the next step up would have simply because it's a no-compromise wood-armed design rather than a some-compromises full-upholstery design.
There's also the Ikea "Stockholm" class, which tends to be priced more like Crate & Barrel, but I can't speak to its quality from experience.
1. I don't like things that break.
Perhaps the price/performance ratio is not too bad but overall, the quality is lacking. Some have said their IKEA furniture has lasted for decades, well this is nothing special, really. Where I live it is normal to have furniture made of wood that is a hundred years old and it will be around for many more generations, if they decide to keep it. It always amazes me how many people are brainwashed with planned obsolescence.
2. Even if the quality was fine, I don't like the design.
Whenever I go to IKEA I feel some form of a culture shock. Everything looks so cold... so Scandinavian. I live in the Mediterranean and the furniture we are used to looks way different than what IKEA sell.
That's great if you're well-off or one of your ancestors was. If you're trying to furnish an apartment on a tight budget, you are not going to get 100-year-old handcrafted hardwood no matter where you shop. You're basically saying "cheap furniture sucks because it's not as good as expensive furniture," which is obviously true but not really a useful observation.
My point is that IMHO some products are not worth having at all.
One time I bought a cheap desk at IKEA, a plain board with stainless steel legs. It soon started bothering me that placing a big pile of books on it would make it bend and I was then afraid to climb on top of it to clean the window, I was not sure it could support my weight. A few months later I had some guests who placed some heavy climbing equipment on it and managed to damage it, now the desk has a 5cm hole in the middle.
In retrospect, to me such desk is wasted money even if priced at 5$.
I ended up going to a local store and buying a proper desk for 4 times the price. It looks really nice and is very strong and it can be repaired if it ever gets damaged. Now, I could have spent the same money for a better quality desk in IKEA but in this price range there are other stores that can match the quality and even offer better looks (this is subjective - I'm not a fan of IKEA style).
Also I still have 5 CFL bulbs from IKEA which I will never use. They were cheap but I did not expect they could be this bad.
Same here, but that will not be possible. IKEA turns out to be a Dutch 'stichting', as described in a very interesting article in The Economist on the financial side of IKEA: http://www.economist.com/node/6919139
"[...] an outfit that ingeniously exploits the quirks of different jurisdictions to create a charity, dedicated to a somewhat banal cause, that is not only the world's richest foundation, but is at the moment also one of its least generous."
"The parent for all IKEA companies is Ingka Holding, a private Dutch-registered company. Ingka Holding, in turn, belongs entirely to Stichting Ingka Foundation. This is a Dutch-registered, tax-exempt, non-profit-making legal entity, which was given the shares of Mr Kamprad in 1982."
Basically, society has decided that charities are nice and therefore deserve a competitive boost in form of tax exempts. Now It has to decide how nice are non-profits with a little more care.
Walmart still isn't good for a few items, but those niches are nicely filled by Amazon (got an amazing 13 inch mattress from Amazon). Outside of those niches Walmart is cheaper than Amazon and Ikea.
I rent, not own, so I'm just talking about low-end here.
Decent design, maybe, but decent quality, certainly not. Have you ever cut through IKEA furniture for starters ? Most of the "wooden" stuff they sell is made of small wood chunks glued together which have no strength altogether and can be cut through like butter. This is such a joke.
I recently cut through an IKEA table I owned, which looked like it had a wooden top, and I was shocked to discover it was actually carton below a very thin layer of wood that made up the volume.
IKEA's materials are the cheapest stuff ever, and they try to hide that with the design, but seriously, it's just shite past the appearance.
It looks like some smaller European countries might have a higher store per person count (Netherlands, for example), but of all the larger countries Germany has the most stores.
I wonder why IKEA expanded into Germany early and hasn’t lost steam since.
The rules on how long your product has to work are better, though.
I love the Ikea pieces we have. As someone else said, they're far better than other put-it-together-yourself pieces I've ever bought. However, quality has been flaky. I bought 4x of a shelving unit (Trofast), and two of them had a single piece where the holes were not aligned correctly. (The first one, I thought maybe it was just me, but it was clear after putting together two more that #1 and #4 were defective.) Fortunately, it was a different piece in each, so I was able to cobble together three pieces of furniture and return the fourth.
They were very gracious and allowed me to return it despite the defect being only something you could tell when you actually tried to put it together. Since I was there with my kids, I would have been extremely unhappy had they asked me to demonstrate its failure. ;)
Judging from the wording of tormeh's comment, and if the regulations and customs are similar where s/he is located to those here in Sweden, unopened and unused was meant to refer to cases where you actually CAN return stuff no questions asked, such as when shopping through mail order or online (sometimes stores give you this opportunity anyway, but it's not something that's required by law or ubiquitous). It's not a given that you can always buy something, try it out and then return it if it's not explicitly stated.
If you're returning something because it was obviously defective when you bought it, then naturally it doesn't matter if you've opened the box.
I buy on impulse and I keep almost everything I buy. If you erect barriers, even psychological ones, I'm much less likely to return. These barriers aren't on Amazon. If I decide after receiving that it's not what I wanted I return it and buy something else.
That shop eventually went bankrupt and shutdown. It couldn't compete and win against it's current rivals and new online retailers. Who have same day delivery and simple return policy.
This has little to do with defective products. People just expect to be able to return any product they don't like, or if they got the wrong one, or for whatever arbitrary reason. I would always be asked by customers if they could return it if they didn't like it, and they were always dismayed to learn that we generally only took returns if the product was defective. I lost more than a few sales that way.
My guess is that this comes from two things. First, most people are wholly uninterested on doing any product research. They want to just buy something that seems right, and then just take it back if they don't like it. Second, some stores will accept returns so readily (sometimes even of merchandise not actually sold by that chain!) that customers now expect it from everyone. Khol's is particularly notorious for this - we joke that their return policy is "yes."
1. People would bring in furniture that was no longer sold at IKEA but claimed they just bought it 30 days ago.
2. People would go around to garage/yard sales and buy used IKEA furniture and then try to return it.
What's interesting about this location is that it is, essentially, show room only. There's a smaller warehouse, but they don't stock the full line of items. For most items you will have to place a delivery order. I don't know if this is the first of it's kind, but it is a really interesting adaptation that Ikea has made to the market.
Even though Bodrum has experienced significant growth as of late, it is still primarily a seasonal resort town with the population tripling or even quadrupling during the summer months. It definitely wouldn't make sense to spend the money on a full-size warehouse that would only be used at full capacity 4 months of the year, but at the same time this is a market that seems very ripe for Ikea (many people furnishing summer homes probably aren't interested in premium furnishings). So kudos to Ikea for continuing to adapt to the market.
I wonder what goes into deciding when a country is suitable to have an IKEA? Is it corruption, stability, economy?
[0] http://www.theage.com.au/world/corruption-halts-ikea-in-russ...
Besides crazy import laws, what I see as the major blocker there is that Brazilians are not very fond of self-service stores and of having to carry their purchased stuff home and assemble it themselves.
Of course IKEA could try what they do in places like China, where they partner with a local company for delivery/assemble. But then maybe the price for that service would be a factor.
It'd be interesting to know more about how that decision was made, and also if this has shaped the general perception of Ikea in Canada vs. The States.
Because my mom is British she knew what it was already and was geeking out but nobody else seemed as excited. I was really young but I kind of remember the opening being a pretty lavish affair without many people in attendance.
Joking aside: all those individually owned holiday apartments, all of them way too far from home to be furnished with hand-me-downs and often owned by people who, unlike the natives, already had a lot of exposure to the brand. Looks like the perfect market for IKEA.
Edit: and when you go backwards past/before Detroit, it removes both Detroit and the Woodbridge points
Edit3: London (Wembley), Hamburg (Schnelsen), Milan (Carugate), Beijing (Chao Yang), St. Peterburg (Parnas), Ulm, and Samara aren't working at all as well.
My point is: "Ikea stores fails too"
Semi-citation for one: https://uk.answers.yahoo.com/question/index?qid=200701301934... (Think the dates are wrong.)
- combine dots into larger dots, and/or with different colors, or 3D-ize them if they touch one another.
- magnify europe into empty ocean space.
- scale map according to screen width.
http://askville.amazon.com/IKEA-stores-USA-compared-years-ag...
I don't think I've seen this flavor of apostrophe misuse before.
The first 3 IKEA stores which opened in Sydney - Gordon (not Homebush Bay as is shown on this map), Blacktown and Moore Park - have all since closed - apparently due to a lack of car parking spaces. http://news.smh.com.au/breaking-news-national/ikea-plans-sec...
I think they should probably at least try to figure out site-to-store or equivalent if they want to expand their online presence (maybe there isn't enough profit in it if they have to put up with distribution inefficiencies).
Because of the large and sequential layout, we were able to go through, test, and choose all the furniture we where looking for in a single pass.
What's interesting is that if I go to 2006 and find "Detroit (Canton)" and scrub back and forth this dot disappears and reappears.
I didn't like the way the list of stores on the RHS seemed to be out of synch with the map, until I realised I needed to be looking at the top of the list, where the items were turning yellow.
A better design IMO would have a highlighted letterbox in the middle of that list, with stores adding to the map as they hit that.
One minor issue is that I think your Boston (Stoughton) store GPS coords might be wrong. Scrolling through I noticed the point was dropped in the UK somewhere, might be a confusion with Stoughton, Leicestershire.
It says the first IKEA store in Melbourne opened in 2003 at Richmond. This is incorrect.
There was one in Moorabbin which closed its' doors in 2005 and had been open for quite a number of years prior to that. I have items that I purchased there that still work.
And I'm surprised they never opened a store in NZ.
http://www.stuff.co.nz/business/industries/9776365/Renewed-h...
They show it opening in Sydney (Homebush Bay) in 1975 - that was actually Atarmon. I don't know when it closed.
At some point they had one in Moore Park, but I believe that closed when they opened the Rhodes store.
Now there's the Tempe store.
Just to clarify, both York and North York are now a part of the amalgamated city of Toronto (1998), and do not exist as distinct jurisdictions. Colloquially people still refer to North York, but seldom refer to York as a distinct area. It's just Toronto.
On this same line of British names in North America, Fort York was the British military fort in Toronto
1- Bigger than 100% import duties on some of those countries.
2- Very small middle class, who are the buyers of IKEA.
I have lived in Brazil. Only two classes there: The ultra wealthy and the poor. I was ultra wealthy there, but live is worth nothing there.
Probably Chile(too far), and in the future Colombia are the only places they could expand.