An Open Letter to Brogrammers
tacit.livejournal.com
tacit.livejournal.com
Klout advertising for programmers to "bro up" isn't saying "yo, us men are better than women", it's saying "let us hang around like it's a fraternity, have some beer, ogle some sexual imagery and make crude jokes". (On the plus side, there's some camaraderie there for those who do fit into the culture, I guess.)
What part of the content constitutes a 'club to hit men with'?
I don't know that this can be expanded to characterize the overall culture of the tech/startup sector – I've never observed it (thought it does have a reputation for misogyny). In any event, the author's intent is to respond to the "bro" discourse that actual employers and companies included in their public-facing materials, by satirizing it with similar language.
Some of my best bros are women.
http://en.wikipedia.org/wiki/Use%E2%80%93mention_distinction