If I'm not mistaken, they took on $3.6 million in venture capital, and that might be the complication in deciding exactly what to do with the product (that is, their partners in it may disagree with selling it for $500k or whatever it might fetch).
The biggest concern I have is not so much the price it would fetch (which is probably not much given recent events), but rather finding a suitable steward for the community.
Stewarding a community is a difficult job. You need more than just passion and I imagine finding one and feeling confident that they'll do a good job is quite difficult.