Identify people's problems that they are not aware of

Hi all,

I just picked up programming for a couple of the more popular languages and working on understanding more hot to link up the mid and back end. So working on something.

In the meantime, I read about PG's writings on ideas. One of the key is to identify a problem thats intolerable.

As I thought further, its possible to have intolerable problems that people have but are not aware they exist because they have been with it for ages.

Is the scenario possible and if so, how to address the situation?

Many thanks!