While I agree that most of the ads you see online today are not desired, I would argue that it does not have to be this way. When advertising is done right, it can open consumers up to products that they wouldn't know exist without ads. It actually creates value for both the buyer and the seller. A music news site [0] I tend to visit used to be a shining example of this--ads promoting new records by bands featured on the site could be seen in their banners and fit seemlessly with the rest of the page, now they've been replaced by McDonald's and Dr Pepper across large portions of the site. I've found out about new albums that I may not have otherwise listened to when ads were relevant; now that the site's admin realizes that fast food pays more than indie record labels I'll leave AdBlock enabled.