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Because companies look for opportunities to refer to and reinforce their brand. Exactly as you would if you'd built a browser.

It's natural for companies to do this, but also natural for people to be wary of them when they do so.

Because you're not searching the entire Internet. You're just searching Google's index.

The Internet is the web, and the web is Google. That's how it is for the vast majority of nontechnical users. It's a sad state of affairs.

Google is working hard to prove you wrong.