Surprised to see so much attention to this: Isn't it exactly what Safari on iOS does on hundreds of millions of devices worldwide?

EDIT: And given the seeming confusion by some, no, the "article" (if a couple of screenshots and some guy giving an opinion is an "article") is utterly irrelevant to this comment. Noting that it mentions iOS is meaningless. We continually see front-pagers voted up by people who seem blissfully unaware of trends in the industry.