New PayPal Exec Blasts Fellow Employees In Late-Night Tweets

I wonder what the correct crisis/communications strategy is. It's entirely possible that everything he said was true (I'd be shocked if a company the size and speed of PayPal didn't have a few insiders in key roles who were widely known to be horrible, but couldn't be fired for political reasons), but he's still going to get fired/resign.

Do you lay low for a while? Focus on some non-public-facing role (which is difficult for a Director of Strategy who is on CNBC/Bloomberg frequently as an analyst).

It seems like the main strategies are hide, try to minimize what was said, or double down on "PayPal has horrible problems internally, and I'm just so authentic I couldn't keep myself from calling them out in frustration while drunk."

None of these are great, but once it's done, what's the best thing to do?

My favorite is the "Online Forums" section of the Whole Foods Code of Conduct:

http://www.wholefoodsmarket.com/sites/default/files/media/Gl...

The anti-astroturfing restrictions are good, but the approval requirements are ridiculous.