You mean to say, granting more wide recognition for the collection itself, rather than the analysis stemming from collection?

Possibly, I don't know. Mostly this is just my understanding from talking to peers in the social sciences and asking why they don't have open access like my field.

I think the problem there though, is knowing what questions to ask (what data to collect) is the hardest part, but fits much more in line with the analysis aspect (ie forming a hypothesis) than collection (conducting a designed experiment). So an ideal researcher would show good work in both areas, not just one.