What is the purpose of this landing page?

If it's to get new users to sign up, "Get started" should literally allow me to get started - i.e perform a step that is absolutely necessary towards using the product, not create an account.

So something like installing a browser plugin and/or a sandbox to try the product out - basically anything that gets me to my "aha" moment - would work better imo. I think that would then convince more people to sign up.