Twitter Analytics
analytics.twitter.com
analytics.twitter.com
Now someone needs to make a data miner so you just upload that CSV and it tells you 3 actionable things. Stuff like:
1. Your tweets about technology are the best
2. Tweet during the morning
3. Humor in your tweets is not your strength
- It does not show tweet reach
- Link click data isnt very helpful if you dont use your own shortened urls.
Can you name a few companies which will go out of business because of this? Instead, those startups might be bought by twitter to boost their offering, similar to how they bought GNIP
You're right, Twitter may buy some of those companies but to me, that's still out of business.
[1] - https://business.twitter.com/partners/list/certified-product...
[2] - https://business.twitter.com/partners/list/marketing-platfor...
Point taken. But, some companies are built with a goal to get acquired. I would define out of business (and get acquired) as those companies who arent able to sell/continue traction, and get 'acqui-hired' for talent and relevancy of what they built, not exactly to integrate their product offering.
In any case, I'd love to see this roll out to more accounts: I think the information on engagement, follow:unfollow ratios and mentions over time are incredibly useful for creating more meaningful content (for businesses and automated services), though I am not convinced such behavior is good for individuals, and am curious whether access to a dashboard increases or decreases engagement.
To install a Card you need to insert meta tags in your HTML page and get it validated in https://dev.twitter.com/docs/cards/validation/validator. The approval is automatic.
Then, every tweet (from any person in the network) that includes a link from your website will expand a Card and engagements data will be collected in your dashboard.
More info: https://dev.twitter.com/docs/cards/analytics
That's supremely unhelpful for those of us not blessed to be living in California.
First I thought that the OP had submitted a link to his personal analytics page, but entering just analytics.twitter.com in the browser redirects to this page. Does anybody know what 3lycc means?
Here are the shortcomings of the tool:
- Clicks on URL: It shows the overall clicks on the url, if you use it multiple times, it will be summed up
- No reach metrics for your tweets
- Filters: No filters on date ranges, difficult to dig out tweets
- No sorting of tweets by number of retweets etc.
- No sentiment analysis
All of these shortcomings could result into 2-3 products itself.
Some useful things are:
- Follower trends
- Interests and segmentation of your followers
- High level overview of how your tweets are doing.
I doubt Twitter will ever do this mostly because of the scale of the problem and because I don't see why they would release it as a product for free (even if they came up with something solid).
Brand perception is huge thing! Twitter can heavily push brands towards improving the positive sentiment by promoted & recommended campaigns. Giving a Free tool to Tweeps is a great way for lead generation and getting people bought into sponsored tweets, hashtags etc.
It could be a very easy add-on play for big users, but Twitter hasn't historically wanted to be in the services business.
This reminds me when Google Analytics stormed onto the market. Many analytic companies expired. Those that evolved had to aggressively compete and label them self at enterprise level with more features and integrations. However in web analytics space Google did not own those websites being monitored so there was opportunity left for the client analytic companies.
Competing with Twitter analytics is like a company trying to build a business around Facebook Insights and trying to compete with them. Might work in the short term but long term the odds of survival are low.
Surely. Right now there are 5 different services one has to use in order to get the stats.
> Might work in the short term but long term the odds of survival are low.
FB page analytics products seem to be doing just fine. One product does not fit all, so if someone has a good product offering, a bunch of people are still going to use it. E.g. Kissmetrics vs Mixpanel, they do the same thing, but appeal different audiences.
If this announcement reflects Twitter's new strategy, then I would be worried if my business relied on analyzing tweets.
@myhandle does not have access to Twitter Analytics. If you're a publisher, developer, or advertiser, learn how to get access.You could try to see if the same applies to you.
If you think my statement is loaded, just try constructing a tweet with a story link and a ticker symbol for an actively traded stock (e.g. $AAPL). Just see how many clicks you get and if the link goes back to your site, you'll see that almost all of clients clicking don't run any JavaScript (strong indication of a bot).
The above example is from personal experience. There may be other topics away from finance that attract much less bot activity.
For those who have low engagement rates it almost damages the feedback loop... Sure they knew how many retweets & new followers they were getting before, but now knowing that few links are clicked etc. could lessen the reason for creating content.
That is to say the only Twitter Analytics company I know of YC funding in the last few years is Crowdbooster, which hasn't sold to Twitter.
Why make a comment like this? It adds nothing to the discussion and makes readers waste time on useless research. Normally I read comments like this, quickly google, and continue on with my life, but it's become an annoying trend.
EDIT: Could I inquire as to the downvotes? If you're about to downvote please consider letting me know whether it's because:
a.)I made an initial error(in stating that YC aquired companies instead of funding them).
b.)I was unnecessarily overly critical of the initial parent comment.
c.)I Came across as braggadocios and didn't add much(if anything) to the conversation at hand.
d.)Something else entirely.
e.)A combination of any/all of the above.
Care to comment on anything other than that egregious error?
edit: I made this error because the initial parent comment to which I had responded had the word 'aquired' in it. I must have subconsciously confused the two, if you're implying that I don't understand how YC functions after years of reading the content here(entirely possible, albiet unlikely), that's simply not true.
I'm a human and entirely fallible, this was an error; sorry gals/guys.
I remembered a YC company that was acquired by Twitter a few years ago that provided this service. When the OP shared the link, I thought "this is not new, or is it?" Sure enough, it was BackType.
>> Server not found >> Firefox can't find the server at analytics.twitter.com.
Down for everyone says it is up. I can't get to it. I can get to twitter.com just fine though. Anyone have an idea what I can try?
http://www.downforeveryoneorjustme.com/analytics.twitter.com