I still don't buy it. I find that type of sugarcoating generally unnecessary and distracting in negative sense, especially when you start the announcement with it.
Either way - thanks for taking the time to explain.
Either way - thanks for taking the time to explain.
Some hooks are better than others. I'm an engineer before a writer. It sucks that we have to market tech things, but the sad truth is most announcements that have no "hype" get no hype. I do a bunch of open source work, and some projects I promote and they do well, others I don't promote and they don't do as well.
Generally at Heroku I try to only put one or two flashy sentences in. The rest should be direct substance delivery, though that's not always the case. Thanks for taking the time to click the link, read, and comment!