Buzzfeed have done themselves very considerable harm with their earlier tactics. Enough that I look on the URL with extreme prejudice.
I've got a custom CSS I apply to the site (I refer to it as "unbuzzed") which strips all the viral crap from it. And checking quickly w/o my CSS applied, I see that while some of the site's content may be quality, much of it still matches my recollection of it.
Given that, I feel that supporting the site in any way condones a behavior which is, IMO, very highly toxic.
I'd prefer "banned unless moderator overrides" be in place, and I think actually, keeping the ban in place would be even better. It's weaponized clickbait.
More: http://www.reddit.com/r/dredmorbius/comments/23twec/weaponiz...
As for lightweight stories: they're, net net, toxic.
If there's lightweight coverage of a topic, there's almost certainly a heavyweight coverage somewhere. Almost always upstream (source study, report, release, comments), occasionally in a detailed analysis commentary.
My focus for much of the past year and some has been "big issues": population, resources, sustainability. Of which a significant component is energy. The good news is that there's huge amount of research going into advanced energy technology: new methods of capturing, converting, storing, or using it. And virtually ALL of it is absolute, total, complete, 2000% bullshit in terms of actual informational value.
In one case (the Haberno enhanced geothermal well project in Australia), I found that reading the company in question's own financial filings with the Australian securities regulator was far more informative than the ... whitewashed is putting too pretty a face on it ... completely useless press "progress" report. If attaining 2% of your initial generation goal in 5x the time and 10x the budget is "success", well, I don't know what to say.
The problem is when the crap reporting of useless bullshit makes it difficult to see through crap reporting of the good stuff out there. The US Navy Research Lab's recently (past month) publicized research on electricity-to-fuel synthesis from seawater was abysmal. But the underlying technology and story are actually among the better prospects out there in terms of not only providing moderate-scale liquid fuel sources for the future, but very large (national or global) potential, with high-but-tractable costs, and with applications to utilizing surplus intermittent generating capacity for fuel synthesis and long-term storage (diesel fuel stores well). But the 1) profusion of crap elsewhere and 2) abysmal quality of the reporting on this technology made this almost impossible to see.
I still think my own write-up (which could use some improving) is among the best there is on the topic:
http://www.reddit.com/r/dredmorbius/comments/22k71x/us_navy_...
So: my war on Buzzfeed remains.