Don't ever say this. Until you've got a few years of working under your belt, don't even THINK it! It can sound like you want to start out as the boss, and you're more of an "idea" guy. Scary words from someone looking for their first real job. Without seeing your resume, I can't even guess what is holding you back from that first job. I'm hoping that you've held some sort of job for the past two years (even if it's not in your field of expertise). As I'm sure you know, two years of unemployment will tend to eliminate you from consideration for maybe 90% of job openings. If I had a background in Advertising & PR, I would be happy to help you out in any way I can. I guess all I can do is wish you good luck, and upvote your posting in the hopes that you'll make it to the front page of HN where some PR workers will see it and be able to provide some helpful advice.