Seems expensive, $0.10 to read an article?
The advantage of a full newspaper is that you can start reading and then stop again once you realize the content is not interesting to you or you don't need any more details. Just taking a glance is often enough.
However, spending money on a single article on this service when you only want to take a glance? I would ponder bit, but I would be less likely to hesitate spending the money on it due to their refund policy.
For stuff like in-depth analysis and backgrounds, imo the only area in which newspapers still add value nowadays, I think $0.10 is perfectly reasonable.
In an age where the level of connectivity and communication is so high, most content can be found on the Internet and that before the newspaper is printed.