Every company is out there "hustling", as they compete with one another. So is it so much better to delegate the hustling aspect of life to one's CEO? Or are we all just turning over power and rewards to those people, in exchange for a quieter life?
It does get at the question - what are companies even for? According to free market theories, we should all be selling our labor freelance. The standard answer for a long while was that transaction costs would be too high. So possibly AirBnB and Uber are solving that, and more of us can jettison the dead weight of having bosses who specialize in hustling.
The only problem is that they are completely artificial "markets", and they're taking a tremendous percentage. You're not hustling on the free market, you're hustling on the totally-controlled-by-AirBnB market. And the company has no long-term responsibility to any individual operator, and there's probably never going to be anything like an AirBnB hosts' union. Right now, the sharing economy companies will try hard to make life good for the sharers, but they may not always be so aligned.