I (an American) drink fairly often, and occasionally to excess. I have a fairly high tolerance, so usually I won't notice much of an effect until I'm drinking at a rate of greater than 2 drinks per hour, or, if I'm drinking slower than that, until I've had at 7+ drinks.
So it's not unusual for me to go out with some friends, have 5-7 drinks, and not "get drunk", only developing a slight buzz at most. As long as I'm matching each alcoholic drink with 1-1.5 glasses of water, I feel perfectly normal the next day. (I have noticed that, as I get older, I need to hydrate more and more to avoid a headache afterward. Annoying.)
On other occasions, I do enjoy drinking to a point where I'd consider myself very drunk. It's fun. Frankly, I'm mildly annoyed at the suggestion that the European method of drinking is somehow superior. It's just different. Possibly healthier, possibly safer, but I'll be damned if I let other people tell me how to enjoy myself[1].
I'm slightly tempted to write a follow-up article with, "why I don't participate in bro culture", based on this article's pervasive reference to clubs, "certain intoxicants", and other such questionable things the author appears to indulge in, but which seem stupid and harmful to me.
So wait, indulging in intoxicants other than alcohol makes you a "bro"? Damn, dude, check your holier-than-thou perceptions at the door and let people do their thing. I don't personally do any of the harder stuff, but I'm not going to condemn others if that makes them happy. I think you also have a very narrow-minded view as to what a "club" is and what types of people tend to frequent them (hint: the answer is "all different kinds").
[1] As long as my enjoyment isn't harming anyone else, anyway.