In regards to the setup fee. We spend a bit of time before on-boarding where we get to know who is receiving leads in a team and who you are targeting. We didn't want to exclude small companies who start small and grow big and in some cases they were only using 1-5 leads a week. With an account balance it meant they didn't drop off after a couple of weeks and continued to receive leads until they had chance to see benefit.
At first we were all about the £1,000 per month minimum spend. Then we realised that two of our users spending that spent no more than £100 on their first invoice.
You've got to give this a try, the quality & accuracy of the leads produced go above and beyond what you'd think possible.
Also, this is one of those products where the MVP was an email.
I'd be happy to talk more if you want to reach out to me at m@leadngin.com
I have no idea, we honestly haven't thought of this one bit. Send me an email at team@leadngin.com and I would be happy to test this for you.