Scientists characterize a new shape using rubber bands
seas.harvard.edu
seas.harvard.edu
:)
A corollary to this is that the kink in the picture wasn't created locally, and is not the kind of kink you accidentally create. Though you can create a stretch of mis-oriented cord by trying to fix what starts as a local kink, but that requires fiddling with that entire section of cord.
A kink where the chirality is different on each side is different than a kink where it remains the same on each side. It is possible to create a disturbance where the chirality or twisitng remains the same on both side of the disturbance.
Here is a drawing of how to create a disturbance in a telephone cord.[2] And, here is another drawing where two rigid rods have a flexible connector.[3] In these cases the chirality is the same on both sides, so you could just undo the loop.
However, in the photograph that was posted, the chirality has changed[1]. So, you would have to straighten and recoil one of the sides to match the other's chirality.
[1] Screws http://imgur.com/VbBWL7F
[2] Cords http://imgur.com/yJWrAIt
[3] Rods http://imgur.com/Qytn8o1
'The shape that Bertoldi and colleagues at SEAS unexpectedly encountered is a hemihelix with _multiple_ “perversions.”' [...] 'there is a critical value of the aspect ratio at which the resulting shape transitions from a helix to a hemihelix with _periodic reversals_ of chirality'.
A phone cord may have multiple reversals, but they almost certainly won't be periodic.