1. Most people here are confused about what this is for. After understanding what it's for, I find that it's not even a solution looking for a problem... it's a force-fed solution to a non-existant problem for most people. This solves something maybe 1% of us have encountered, but makes the assumption that everyone on Github would benefit from this.
2. "waffle.io" seriously? Is this the result of an internal "I need a random english word that is available on .io" poll, or is there a deeper more disturbing connotation with the pronounced blue theme on the site? I'm sure naming your service like this doesn't help the "I have no idea what this is about" crowd. I can't be the only one tired of those completely meaningless names... I mean specifically the hyper-generic names of services targeted at specifically the github/bitbucket crowd. I cannot quite put my finger on it, but some of these names are trying too hard to be cutesy and random. Maybe I'm seeing something that's not there though.