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Comment by rootedbox | Hacker News Reader

"Daily Active Users (DAUs). We define a daily active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or app that is integrated with Facebook, on a given day. We view DAUs, and DAUs as a percentage of MAUs, as measures of user engagement."

instagram and other sites that use Facebook login count for DAU.

So is Facebook becoming more addictive or just more integrated.

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Wrong: "The numbers of DAUs, MAUs, mobile DAUs, mobile MAUs, and mobile-only MAUs discussed in this Quarterly Report on Form 10-Q, as well as ARPU, do not include users of Instagram unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook" http://investor.fb.com/secfiling.cfm?filingID=1326801-13-31&...

Amongst my peer group, it seems like activity is down except for a core group (<5%) of very heavy users. Now it could be that Facebook is just zeroing in on the people I have tended to like more, and this becomes self fulfilling, but generally my peers don't seem to be using it as much.

Same here. I'd be more interested in seeing how long an average user stays on facebook when they visit. Myself, I might log on several times a day, but only spend maybe a minute on each visit...it just doesn't feel as engaging as it used to.

It sounds to me like they're just equating touching the site with "doing stuff." I'll bet dollars to donuts that if they split out no-shares from sharers (or even segments concerning likes, comments, actual shares, etc.) it would look a lot worse for them.

I'm sure they have the positive metrics and the negative ones. They share the positive ones for Wall Street. The real question of their culture is does Mark Z also dwell on the negative ones internally in order to change behavior? Or is his spending his time looking externally?

I log in with my facebook account at many places but I don't check my facebook everyday.

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