SEO: 4 things huge sites are allowed to do but you’re not.
nenadseo.com
nenadseo.com
GOOGLE!
Recently, I've seen its "survey wall" cropping up on more and more sites.
It works like this:
You do a Google search. You see a link to an article you want to read. You click through.
You're met with a message that tells you that if you want to actually read the page, you have to complete a survey.
And the whole thing is powered by Google: http://thenextweb.com/media/2011/10/31/googles-latest-conten...
Remember back when Experts Exchange tried to pull the same nasty tactic -- have its cake (get indexed in Google search results) and eat it too (hide that content behind a paywall)? Remember how slimy it was, and how Google penalized it several times, as it tried various other ways to cloak its content?
Well ... Google is doing exactly the same thing.
For example, if I'm looking up homework help for second order differential equations, I'd see something like this[1] in the Google results. Does anyone know why is this not being penalized?
[1] – http://www.chegg.com/homework-help/questions-and-answers/1-f...
Ironically, what Google could be summed up as is a scraper website absolutely FULL of ads above the fold ( http://searchengineland.com/figz/wp-content/seloads/2012/01/... ). If you place ads like Google does, your website won't rank shit.
To equate Google.com with a scraper site that scrapes StackOverflow and tries to outrank the original by changing publishing date and other nasty tricks is not too sane. There is no double standard and there is no fair comparison.
It is not Matt Cutts who preaches how bad it is; it is the users (you and me) who are complaining about this and asking Google to take action. It is the user metrics showing something is wrong with the quality or experience.
Finally it is about intent. The spirit of the guidelines. It is only when blackhat spammers start exploiting techniques, that those techniques become punishable offences or are taken away. Google gives us popular search keywords? Spammers will automatically create crappy pages to target those. You can get a site to link to you by writing a quality article for their visitors? Spammers will write or outsource crappy articles and ruin article marketing for everyone. You are a charity and you want to create a widget with a link back to your site? Bummer... better add nofollow, because spammers used baity widgets like "Which zombie am I?" to link back to their clients' websites with targeted unrelated keywords.
If you go to the Google search results do you think: Damn what a commercial site! Animated ads everywhere! And all these scraped results they are trying to rank for without giving credit to the content creators...?
"Ads above the fold" are usually Google's own advertisements. They ding webmasters for forcing their own ads onto their readers. So it is a decision about quality and reputation, not money or bullying small sites.
Do the all-things-being-equal test. Two sites equal in all regards, yet one has animated advertisements above the fold. Which one would satisfy your users the most? It's a tiny factor, but it is there. And it is there for a good, not a nefarious, reason.
They do give you increasingly more information in Webmaster Tools about "unnatural links to your website": https://support.google.com/webmasters/answer/2700611?hl=en They task you to read the guidelines on linking: https://support.google.com/webmasters/answer/66356 and to apply your new-found knowledge to clear any suspicious links from your incoming links list. Then to kindly ask those other webmasters to remove those links (instead of spamming them for link requests). It is like a spammer rehabilitation program :). The spammer mindset is pretty cruel, selfish and destructive. You can't be too nice. That forms a pretty complex game theory with difficult opponents. Yet Google is somehow changing their opponents to clear up the spam they've created and cower in fear every time they announce an algorithmic update.
So there definately is an agenda. Google banned a few of these people's sites. They are not happy about that. But they still have something worthwhile to say right? Wrong. This is only written to create uninformed controversy and a difficult PR problem for Google.
They are not insiders leaking how big sites do shady SEO. They were creating spammy small sites and sometimes were sourced to write linkstuffed articles for bigger sites. They can see just as much as we can see.
We don't know if these tactics are even working. Maybe Google already discounted any links, through algorithmic detection, spam reports or manual spam fighters. Who knows? Certainly not the spammers that were caught time and time again: Proving Google is way ahead of them. Google can't ever say: These guys are right, we favor big sites. But that is the popular sentiment they are exploiting. One does not have to feel sorry for Google, but I hope people realize the position they're in here.
If you want to know more about how Google fights spam (they probably dinged a few major sites during the time it took me to write this post): http://www.google.com/insidesearch/howsearchworks/fighting-s...
If you want actionable SEO advice for your startup: http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marke... https://www.youtube.com/watch?v=El3IZFGERbM
"We don't know if these tactics are even working." They are working. Google is catching up but it's still FAR from being ahead in fighting these blackhat SEO practices. What you mean is that Google WON'T be saying "these guys are right, we favor big sites" but the reality is they do.
I made a fairly large comment on here with the last report. Many of the comments said "show me proof!" which then I came along and did just that. Matt Cutts reached out to me shortly after and I forwarded over emails received from Expedia. The funny thing is, a few weeks after that I STILL got emails from Expedia BUT it wasn't from Expedia.com. "Only Expedia.com was affected so we're still going to sell links for Expedia.co.uk". It amazes me sometimes how blind everyone is about this.
Just treat them like you would treat the weather, enjoy it when it's nice but make sure your business runs even when it is raining. If you're dependent on Google for your traffic you are doing it wrong.
People do lose sleep over rankings, because in some industries, the amount of traffic and business generated by organic search is substantial. If you're relying almost entirely on Google search traffic, you are doing it wrong, but if you're ignoring organic optimization, you're also doing it wrong. Telling people who may be making many millions of dollars in revenue from organic search to just "treat it like the weather" is horrible advise. I think I know what you're saying, build up other traffic channels, but the way you're phrasing it makes that harder to see. At some point as marketing grows, most websites start branching off into many, many different areas -- paid, social, email, etc. -- but organic search is still a big part of the mix.
Panda and Penguin finally backed up what Google had been saying for years. The problem is that there is always a gap between what Google says to do and when Google chooses to specifically enforce what it had been saying. In the meantime, lot's of people exploit that gap.
The best long-term move is to do what's right, but when you see cases like this, you really lose trust in how Google is treating websites.
a) Is going to distract from the quality of your content, unless you should be doing it anyway
b) Is going to be irrelevant (at best) or counter to your original intent (at worst) when the indexer's algorithm changes, and Google are changing their algorithm all the time, with far more resources behind it than you have to keep up with it.
Of course, that practice gets exploited a lot, with people using word mixers, automated article writing, low quality writing, etc. as a means to just fill up their websites.
However, there are lots of businesses that do content marketing in such a way that it benefits the company's search rankings, but also provides high value content to interested person. Since we're talking SEO, look at Moz. They sell premium tools to help companies improve their search rankings, but also offer a wealth of free, quality information to people interested in online marketing.
this hypothesis if flawed: just because they are big site - and are still big and show up in google - does not mean that they get away with it.
google's response - from algorithms, mini algorithms (which just target a specific vertical of sites) and spam actions - are most of the time subtle and seldomly targeted at a whole site (especially if the site overall delivers some value)
i have consulted websites - market leaders in their markets and vertical - which had major SEO issues from their technical setup (shooting themselves in the foot) + manual penalties + (user generated) spam issues on their site. still they were the market leaders from brand perception and overall site traffic. they were performing well compared to the competition, they were not performing well compared on how well they could (and later did) perform without these issues.
my recommendation of loves looking at crappy SEO at other sites: And why beholdest thou the mote that is in thy brother's eye, but considerest not the beam that is in thine own eye? - in general a better use of your time and ressources
Google itself seems to be doing this, too (not properly labeling ads), while telling everyone else not to do it and penalizing them.
It should be pretty obvious that you can't spend a weekend creating an SEO link farm and expect to get to the front page of Google... Try bankrolling a professional editorial staff for a year and generate actual content in whatever niche you want and then run your anchor text experiment. Post a link to HN with those results!
Quality of content and Quantity doesn't matter all what matters is backlinks!
No one at google is going to penalize the "giving hand"
There doesn't seem to be any evidence suggesting that Google treat widget back-links differently depending on who the widget is from.
EDIT: Though the vitriol does go off the rails a bit toward the end...