Mildly interesting, but I wish that a series of tiny experiments (70 people here, 80 people there) were not strung together to make authoritative sounding arguments. Idiots like me are going to read this and believe it - it sounds credible after all and it fits my biases - whenthe truth might be a lot more murky.
Paywalled :-/
Which to me proves the point, at least in this case!
A paywall is magazine with most of its pages ripped out - a magazine that does not work.... :->