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Earnings call clearly says ad impressions decreased 17%, but price to advertise has doubled.

Nope. Try again. They're making higher CPCs and CPMs.

To be fair, those figures have been disputed and also called outright fraudulent by a number of parties.

An advertiser recently had an $800,000 invoice struck off because he threatened to sue Facebook. They decided just to let it slide instead of have the public debate.

As with Skype, I wait for the day when another Facebook competitor becomes ubiquitous enough to warrant switching. I am waiting for pretty much anything, so long as it has the market share with friends and family.

Well, the most obvious candidate was recently acquired by Facebook, so it might be a few more years.