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You can already sign up for HBO Go with Comcast without having a TV plan. They'll bundle it with your internet plan.

Is that something you had to call and ask for? Doesn't seem to be an option for me on their website through my existing account.

It was a plan on the website for me.

They call it "Internet Plus", I believe they were only running it as a trial in certain markets: http://gizmodo.com/comcasts-hbo-internet-plan-is-the-one-you...

You can try calling them and see if they'll give it to you.