Actually quite appropriate, since the data set doesn't answer the question.

I think we could make it more linkbaity.

Men: You're shitty friends, and it's killing you

Maybe something closer to the title of the paper that started this discussion 30 years ago: Sex Differences in Same-Sex Friendship.[1] The paper itself is much more informative, although drier reading. It's also more engage-able. One can criticize the sample (US college students), methodology, or even the statistics. No doubt there are follow-up studies that confirm some bits of the paper and discredit others. I find that sort of discussion much more productive than the anecdotes and opinions that the Men's Journal post will likely spark.

1. http://www.peplaulab.ucla.edu/Peplau_Lab/Publications_files/...

"Men's friendships aren't the same as women's friendships"

or

"People who you were once friends with aren't necessarily good friends for life"

Indeed. But it is the title of the article, no?

Otherwise, maybe "The Male Deficit Model"? (which, I suppose, is linkbaity in its own way)