Well, as long as 2 am Chinese food is more valuable than a street drug deal with a slight chance of violence

It could have been a 95% approval rate and I still would have told you this campaign would backfire like this. The minority that dislike the police include many activist groups; if there is anything these activist groups are capable of doing and have the motivation to carry out, it is causing a shitfest on twitter.

Even if you write off those activists as "slacktivists", social media is still their game.