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AppleSeed, seperate from the developer program, has traditionally been for Apple's employers and partners, giving them early access to software and hardware.

It's more or less an 'invite only' program where Apple will tell you (or your employer) is allowed access.

Gotcha. I knew about it for other apps but missed it on OS X. But then, I was in the Mac dev program by then so I wouldn't ever look for/need an invite.

Good to see they've expanded it to everyone.

As others have mentioned AppleSeed for non-devs has been around for years. I've been testing major OSX releases since the end of 2008 for Snow Leopard - friend of a friend at Apple was looking for people to test exchange integration, IIRC.

I'm not sure this will give access to 10.10 seeds though - for the last couple of releases we've gotten redemption codes to install them initial seed - it's a separate application, not a software update.