So, he tells us he's not a web developer (he is now!). But what is his background - is he a gutter at the chicken factory or is he a very young professor of theoretical physics.

The implication is, though he specifically states it's not, that you can follow his model and do the same thing. Knowing what level of intelligence/intellect he has helps to determine if that is at all possible.

Interesting story though.

I only skimmed over the text but missed whether he did all the design himself, it looks quite slick, especially compared to his hand-drawn wireframes.