Glad you like the illustrations! They are a combination of stock images and ones we did ourselves.

One of our goals here was to launch something beautiful, as quickly as possible. So it was a no brainer to pay < $100 for beautiful line drawings that are prettier (and several hours' less effort) than what we could have done ourselves.

Once we had the basic visual style established with stock drawings, I riffed to make some custom illustrations in the same style, including the logo and the instructions on the order page.