Red Bull's marketing team is beyond top notch. They sell (basically) a single product and yet manage to portray their image everywhere (sports, music, movies, arenas, events, etc.). It truly is amazing. The brand awareness is everywhere, and is nearly as strong as Apple or Coke Cola yet far fewer people consume their product.
It genuinely took me 3 or 4 years to realise that Red Bull formula one had any connection to the drink.