Twitter-based Botnet Command Channel
asert.arbornetworks.com
asert.arbornetworks.com
The IP(s) of Twitter are also less likely to be blocked, and the protocol itself (HTTP) is probably less restricted than IRC on sketchy networks, and also less likely to be blocked by firewalls and/or routers around infected PC's.
It seems like it is partially a "because I can" experiment, and partially an attempt to adapt and change the way botnets operate (and are thus detected).
The thing, to me at least, is that this seemed to obvious. With all the noise on twitter and spam and marketeers, it would have seemed easier to setup a bot-based Twitter account with a glossy marketeer profile that basically just RT'd other garbage SEO/marketing spam junk. Then, randomly slip in these encrypted commands. Maybe even break the command over a couple of tweets/RTs to make it less obvious. You would have a sort of steganography kind of encryption, with the data hidden in plain sight.