“We can have so much fun with this,” the co-founder of LocoMobi, Barney Pell, who is also its chairman, said. “Imagine knowing that people who park here also park there – you’ve found the nearby stores, their affinities. You could advertise to them, offer personalized services, provide ‘passive loyalty’ points that welcome them back to an area.”Even if you're 100% ethically OK with this for a business to do, that's a really fucked up definition of fun.