There's also a lot of process in families. Some you can automate now, like paying the bills. Some processes are routines. Getting up, getting our child dressed, walking her to school, picking her up, taking her to her after school activities. Doing her homework with her.
There's also process with checking things around the house. Checking the fire alarms regularly, scheduling dentist appointments, making plans for seeing family. These are all processes.
The whole original article came off as ignorance and out of touch. As someone with an academic background in Anthropology and Sociology the author doesn't seem to understand what culture is or how hierarchy and unbalanced power relationships in the office place work. It's not a very sophisticated treatment of the topic in any regard. And in that vein, my opinion is that as long as the times are good and you're not hiring a bunch of dickhead managers your culture will be fine. If you take your culture to mean don't hire old people because they don't play the video games your 20 somethings do then your shit is fucked. In the end, when things go bad in the business, culture will sour.