Assuming my guessing is correct, the innovation here is in the ester. They must have used a "safe, food grade" carboxylic acid to pass certifications. All the powder contains is probably:
- Food dye
- Flavor
- Carbonic acid
- Some ethyl ester
EDIT: A human stomach is also acidic. Ester hydrolysis in alkaline conditions isn't reversible (saponification). If our stomach were alkaline, drinking Palcohol would be very dangerous. The alcohol content in the stomach would skyrocket even if it were low in the drink.
[1]: http://en.wikipedia.org/wiki/Ester [2]: http://www.chemguide.co.uk/organicprops/esters/hydrolysis.ht...