My personal focus right now are more like social finesse, being slightly more fun at parties, handling difficult social situations (Calling in debts, interpersonal arguements, close relationships with difficult people, etc)
If you keep up with the social anxiety focus, I'd really like to see some kind of roadmap for success - Examples of what people using the service or similar approaches have accomplished. My understanding of social anxiety is that there's varying degrees of accomplishment for the same effort that people put in - some people are always going to feel awkward.
I haven't heard of those last two movements personally. Have you thought about how your site relates to the PUA movement? I've noticed some similarities. I don't mean that in the I'm currently raising pitchforks way. I think there was some concern within that community about how to help men with social anxiety that got drowned out with all of the fuzzy tophatted snake oil salesman and face-tattooed guys that want you to murder your step kids.