When I started dating my future wife, she gave me a silver Celtic knot ring of hers as a token of affection + a reminder of her because at the time she was working several hours and a plane ride away. It was an inexpensive, but loved, token as it was personal to her.
When we decided to get married, we approached several jewellers to make us a pair of wedding rings using the silver one as a template. Most 'commercial' and many small jewellers didn't have the skills or inclination to make the rings from scratch, preferring to suggest we bought a pair 'off the page', but eventually we found a local guy who'd just opened his first shop having followed his father into the trade after an 'old school' apprenticeship - he'd just obtained the right qualifications to be classed as a proper jeweller and when we explained our idea he was positively enthusiastic about the project, so he hand-pierced and finished off two Celtic knots in 9ct gold (they had to be low-gold content to keep the rings tough enough to stay in shape with all the knotwork holes in them - but the metal type/content wasn't important to us).
We were delighted, the young jeweller was thrilled that he had done a good job and also had a commission he could show off to other prospective clients in a photo portfolio. Apparently his father was also proud of his work.
After a couple of months we went to see the jeweller because we found the bands were pinching a little underneath our fingers and asked him if he would curve/narrow the backs; he replied that he would consider the work to be 'finishing off', so 'no charge', but how about he kept the small amount of gold he'd be removing. Fine by us.
So, 15 years on, we have two completely unique, hand made wedding rings that were crafted by someone with a real passion for his art. We have a 'story' and love them for what they symbolize and not because they hit a price point (in fact they were much cheaper than factory stamped ones).