There's no blockchain involved in Telehash. It accomodates various cipher sets, including one suitable for ultra low power devices (there's a partially working implementation for Arduino). And you're correct, it isn't really aimed at enabling anything like trusting a URL from a television commercial.
Telehash is conservative in the sense that it solves useful problems, even within the current DNS infrastructure. No one's currently doing this, but you could easily map a DNS name to a Telehash address. But it also offers global resilience to partitioning, because the logical mesh can operate on any lower level network transport.
I like the multiple notary model of Convergence, but I think any of these trust models still need to separate the "human memorable names" component.