IBM shares are essentially centrally controlled by IBM.
Gold (or other physical commodity) backed shares can be centrally issued by each holder of gold; essentially, each bar or vault would have its own issue. This is just negotiable warehouse receipts.
The only classes where decentralized issues make sense are "virtual" currencies like bitcoin, or equities/debts of virtual corporations. There probably isn't a market for more than one virtual currency in the long run, except maybe for sidechains (or exchangeable alternatives) due to purely technical things, or compliance, like zerocash vs. bitcoin.